With the current buzz and excitement surrounding artificial intelligence (AI), it is evident that we are amidst an AI revolution. The rapid advancements in AI technology have prompted organisations worldwide to reconsider and enhance their sales and marketing...

Today, we are talking about a very important facet of inbound marketing and that is lead scoring. Are you aware that lead scoring boosts the chances of closing a deal by 20%. Additionally, it has the potential of saving your business roughly around 20 hours every week...